| Web Site Design and Hosting |
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I design web sites for free, if you host them with LunarPages who pays me a commission for each new hosting account I refer to them. Here is a sample site I recently designed: Cardinal's Crest B&B. This page will stay open while you look it over. Simple, clean web pages with a cute feature here and there, but fast and easy to navigate. Commerce and eCommerce On the other hand, if you have a physical store, or a list of customers you serve, then a web site can have a positive effect on your bottom line. The primary concern is to make the site as simple to use and maintain as possible. If your business is new, think how you would promote it with NO website. Whatever you would use (newspaper, yellow pages, the radio, cold calling, etc.) should then include your web site address. You can run smaller, less expensive, but more frequent advertising using traditional methods such as a yellow pages ad or the paper, and then tell the "rest of the story" on your website. You may also use other web sites to bring people to yours. The B&B site above is a good example. The owners started their property with major sites people use to locate a B&B. These listing sites have links back to Cardinal's Crest. The approach has been completely successful. To be effective, your site should be more than simple advertising and promotion. It is a good idea to list resources and helpful information for free. Cardinal's Crest, for example, includes a page of area attractions. A home contractor might include links to county offices which deal with zoning and building permits, or the location of schools, including a map. After the first view, people rarely go back to read advertising, but they may well return for information they need. If your goal is to sell products, your best bet is to establish yourself on an eCommerce site that offers low cost/no cost hosting and processes payments for you. A good example is Bonanzle, where every seller has a separate store (called a "booth") and lists products with pictures and descriptions at no cost, paying a very low fee only when something sells. This is a far wiser choice than spending time, energy and money on an eCommerce site of your own, with shopping cart, payment processing and other functionality which must be maintained by you or someone you pay. You will still need to independently develop customers or direct existing customers to your Bonanzle booth. Ebay is no longer a good choice for small to medium sellers, owing to very high fees and rules against negotiating privately with buyers. To learn more about Bonanzle, click this Bonanzle link. You may have your own website to show and explain your products and services, with links back to your Bonanzle store, where sales are processed by Bonanzle. This gives you the freedom to publicize a web site address of your own choosing, but still have the low cost payment processing at Bonanzle. Organizations
Cost Your Web Site is YOURS, not Mine How It
Works Once this is done, I begin work on your web site according to your goals and over-all design, and the site is published on LunarPages, fine tuned, and periodically maintained. For More Discussion If You're Ready to Get Started: |
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